5 crucial stats to inform your website design
01.
It takes 5 seconds for a user to form an opinion about your website.
It takes 5 seconds for a user to form an opinion about your website, that determines whether they like your site and evidently your business and brand, or whether they’re moving on, potentially to your competitor!
A badly designed or an un-optimised website could be costing you customers, it’s as simple as that. But, there’s a solution. It may sound obvious, and that’s because it is, re-design it. That’s the only way you are going to change the perception the user has when they view your site.
But don’t just make it pretty! Make it pretty with purpose, with the audience in mind, who are we trying to attract, what are we saying to them and have we said it in a way that the audience would understand? These are all really important factors to consider when re-designing your homepage!
Take a look for yourself below, which are you morel likely to engage with?
02.
Mobile accounts for over 50% of the web traffic worldwide!
In the fourth quarter of 2021, mobile devices (excluding tablets) generated 54.4 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017 before consistently surpassing it in 2020.
But what does this mean?
With an increasing number of users opting to use their phones to view websites, your site needs to firstly, be responsive, and secondly, designed and optimised for the user on that device.
If you website isn’t optimised so the user has just as pleasurable experience on mobile vs desktop, then you’re definitely going to be loosing clients because it, and i’ll hazard a guess you probably won’t get many referrals either! Let’s face it, no one wants to send someone they know to a sh*tty website, would you?
Statistic source: Statistica
03.
57% of internet users say they won’t recommend a business with a poorly designed website on mobile.
This goes back to the previous point, with the increasing amount of users now opting to use their phone to view a website (due to convenience of them always being in our damn hands!) the need for a mobile optimised site is critical to your businesses performance and growth.
Just because your website is responsive, doesn’t mean that it’s mobile optimised! It may be that you need to re create some sections of the desktop site because they physically wont work on a screen that’s a complete different size and shape. It may be that some sections or elements need to be removed on the mobile design to allow the important stuff to have enough room to breath and for the user to be able to digest it all.
04.
75% of consumers admit to making judgements on a company’s credibility based on the company’s website design.
Now this ones a biggie! Your website is often where people go to check out your business and see if you’re as credible as you say you are.
This became evident for a lot of business throughout the pandemic, when people only had the option to shop online. We personally saw a sharp increase in businesses starting to look at their online presence, whether that’s smartening it up, or actually getting a website designed and built, people realised if they weren’t well represented online, they were losing an enormous amount of potential customers (and sales!)
Your websites design needs to enhance the users experience, not make it hard work, as this filters down to their overall perception for your business and brand.
However, credibility isn’t just in the hands of the design or layout, but also the content. Is the content written in your brands voice, does it speak directly to your target audience, and in a clear and concise way they’ll understand? Are the images or videos relevant, do they enhance the users experience or are they there just to fill a gap and look pretty?
A well designed website can boost your credibility immensely, plus looking back to point 3, they’re also more likely to recommend you to potential clients, win win!
05.
44% of users said if they can't see any contact information/phone number, they'll leave and never go back to that website.
Something as simple as having clear contact information visible on your website can have a massive impact on your credibility to a user, and contributes to whether they stay and get in touch with you, or leave and go to a competitor!
Add your phone and/or email address in the secondary navigation (above your main menu), and as a clickable link so people can easily see and know how to get in touch. The easier and more obvious it is for people, the more likely it is that they’ll get in touch.
