J's Cycles
Meet J's Cycles, a well established bike shop on a mission to grow the cycling industry by providing complete, honest and reliable services from sales to servicing and everything in between.
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Meet J's Cycles, a well established bike shop on a mission to grow the cycling industry by providing complete, honest and reliable services from sales to servicing and everything in between.
Formerly 'J's Cycle Shack', we were appointed to rebrand and reposition the local bike shop to be more of a competitive player in the cycling market, increase its perception to customers in terms of scale, allow it to communicate its entire offering more clearly and also attract a younger audience that will stay with the brand throughout their cycling journey.
Understanding the businesses goals and future plans allowed us to create a strategic brand that ticked all the boxes.
By removing the word ‘shack’ from the brand name, we instantly removed any stereotype attached to the word indicating the business was small. This gave us an instant win in terms of repositioning the brand and created a solid foundation on which to continue to build.
As well as the visual identity, we crafted a simple and clear brand concept and strapline that would instantly communicate what J’s Cycles is about, and who it’s for.
J’s Cycles - NO MATTER WHAT YOU RIDE
The strapline immediately tells the viewer that no matter what they ride, road, mountain, electric, commuter etc. If it’s pedal powered then J’s Cycles is the shop for them, something the business had previously struggled to do effectively.
