Delivering elite Online Coaching demands having an elite brand to match.

Project completed in conjunction with Ikonik Media

The One Percent is an Online Coaching business for busy men that want to be their best mentally & physically. Like many businesses in the early stage, brand wise all they had was a single logo, and due to the success and growth over recent years, they saw the importance and need to create an actual brand which would help to elevate their aesthetic, and better position their business to match their service.

We were appointed to create a unique, professional, and flexible brand that reflects the high level of service offered by The One Percent. The brand needed to be clean and clear in its appearance and communication in order to make it appeal to the target audience; busy, high-flying business men aged 30-50.

A stripped back and condensed version of the logo creates the icon for the brand, unique, identifiable and strong enough to represent the brand even when no other elements are in play. The diagonal line splitting the logo provides an overriding element that can be used in a multitude of ways across the whole brand, creating a style that becomes instantly recognisable as The One Percent.