Restructure, Rename, Rebrand.

SkinPod provides Award Winning Skincare Treatments to both male and female clients across Yorkshire. With an existing brand using the clients name, it was time to restructure, rename and rebrand to give the business the professional aesthetic it needed to help its continued growth.

To create a unique brand that reflected the high-quality of service and treatments that SkinPod provides, as well as being attractive and approachable to both their Male & Female clientele. As well as genders, the brand needed to be legible to all ages, with clients ranging from 17-70 years old there was a wide target audience we needed to consider.

The brand icon represents the Pod element of the brand name, with a smooth outer edge reflecting the smooth skin you leave SkinPod with. The 'fill' of the Pod has multiple meanings/references; depicting layers of the skin, skin contours, lines visible in the skin, such as the hands, and also a mineral rock layering aesthetic, which gives a subtle nod to the Spa style treatments SkinPod provides.

SkinPod now has a brand that reflects their services, their quality and attention to detail and most importantly, has given the owner Rachel a new found confidence to take the business to new heights.

In 15 years of working with multiple designers, I had never been asked the kind of questions Elliot did, he was really easy to talk to and understanding of what my needs were. What really stood out was the initial consultation and the questions I was asked, I'd never been asked any of this with any other agency, and that's when I knew this time the results would be perfect, and they are! The feeling of having branding that looks so professional has given me the confidence to move everything forward and grow with it.

Rachel Holmes, Skinpod