Parker Howley & Co.
Parker Howley & Co. are master craftsmen, handcrafting high-end bespoke wooden furniture to compliment your modern or traditionally designed home.
Parker Howley & Co. Parker Howley & Co. Parker Howley & Co. Parker Howley & Co.
Parker Howley & Co. are master craftsmen, handcrafting high-end bespoke wooden furniture to compliment your modern or traditionally designed home.
A new brand to lead a new vision.
Following an internal restructure of Directors, a new vision and drive for the business was born. There was a need to create a brand, having never had a real brand previously, the business needed something to match the high-end quality of the furniture they produce.
We created a unique, handcrafted style logo marque, reflecting the handcrafted element of the furniture making process. The brand needed to look rustic, but maintain an overall high-end aesthetic, as many of their pieces were now finding their place in the UK's finest homes.
Creating a digital home for a physical product
The next stage of the project was to design and build a responsive, eCommerce website.
This allowed the company to reach a much broader audience, as now they had the ability so sell to customers across the country, and beyond.
Armed with a store that can operate globally, 24/7 - 365, the brand gained an additional benefit where no physical human was needed to take orders, reducing admin time, and increasing orders across none trading hours.
Form and function.
The website was designed to be easy to follow, and easy to use, and each product page allowed customers to add their own personal style to the available pieces.
Size, colour, worktop type, handles and legs are just a few of the options available for customers to customise, so creating a simple to follow layout here was essential.
